DENMARK
CORPORATE

Traitomic

Traitomic started as a breakthrough from a small team at the Carlsberg Research Laboratory in Copenhagen. This three-person group figured out how to build trait libraries for seeds and microbial strains from which they can isolate any trait a customer needs. We were brought in to help turn this innovation into a stand-alone company.

Our role was to help these specialists clarify and translate their scientific innovation into a clear product offer. We needed to make the benefits understandable to a wide range of clients, while still earning credibility among their scientific peers.

For the first time, the team could confidently explain their achievements and capabilities to anyone, inside or outside the company. We developed the Traitomic name, brand identity, pitch deck, and visual explanation of their offer, helping drive their growth.

Modular Approach

We split their process into separate phases, which were commercialised individually or offered as a complete, integrated process.

Growth

Traitomic has grown into a team of 50 and now works with clients across industries around the world.

A teal-colored surface with a subtle diamond pattern.
Waterfalls flowing over a cliff in a lush, green landscape.
A close-up of a person stacking smooth stones, with the text 'Traits are in our DNA' overlaid.
A person in a dark grey jacket with the word 'TRAFFIC' on the back is holding a tomato in their gloved hand inside a greenhouse filled with plants.
A tablet computer displaying a website related to traits, with a landscape background of clouds and mountains.
Close-up of a person wearing a Traitomic white lab coat holding a cluster of cherry tomatoes on the vine outdoors.
An arrangement of Traitomic stationery including a piece of driftwood, a sheet of teal paper, a paper with 'Traitomic' written on it, a brown patterned fabric, and a printed letter with a signature, all on a plain light-colored surface.

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