CARIBBEANCORPORATEANSA Bank Corporate
Once retail banking was up and running, we helped ANSA Bank unify its corporate, private banking, and wealth management services under a single brand. These clients look for a more formal, business-focused experience, so we tailored our approach to meet their needs.
We created a distinct look and feel that connects with this discerning audience. Clear visual cues guide users through the website and make it easy to distinguish each offer.
Identity
We introduced a monochrome style with an elegant use of the bank’s core typeface. This subtle, refined design conveys the formal character of ANSA Bank’s professional, high-end clients.
Brand Architecture
For internal purposes, we called this approach ‘one bank, two worlds’. A rationalisation of how two audiences thrive under a single brand.