CARIBBEAN
CORPORATE

CARIB Brewery

CARIB Brewery, founded in 1947, takes its name from its flagship brand, Carib, brewed since 1950. The brewery and the beer share the same roots, but while Carib beer is for consumers, CARIB Brewery serves business and outlet owners. It was time to make the difference clear.

The new identity launched successfully, bringing new energy to all brewery communications. The company’s values were clarified and reintroduced to more than 1,000 staff members.

Optimisation of Production Processes

We helped streamline the brewery’s production processes. By optimising and simplifying various steps, we made operations more logical and efficient. We reduced the number of bottle shapes and the number of different label shapes used across the portfolio, resulting in less changeover time and reduced downtime on the production line.

Writing

In written copy, the brewery is spelt with capital letters: CARIB Brewery. While the beer brand is written in lowercase: Carib Beer.

Close-up of a blue sign reading 'CARRY Brewing' mounted on a dark blue wooden wall.
Entrance of Carib Brewery with blue advertising banners, a security booth, and a red traffic light, with a large tree and buildings in the background.
Nighttime view of the Carib Brewery entrance with a bright illuminated sign featuring the brewery's name and logo. The booth has a person sitting behind it, wearing a face mask, with blue turnstile gates on either side.
Blue plastic crate with 'Carib Brewery' logo on the side, set against a blue background.
Business card holder with a bottle cap visible through a cutout on the card, featuring the Mackeson logo. The card displays contact details for John Doe, a category manager at Carib Brewery in Trinidad.

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