CARIBBEAN
FMCG

Carib Beer

Caribbean Original. Welcome to the world’s most exciting playground. A region that’s so much more than its tourist clichés. For the first time ever, the Carib brand was given a symbol: a shield that represents the unity of the Caribbean’s many islands and cultures.

By aligning the portfolio, we helped Pilsener Light achieve double-digit growth. The new Blue product raised the brand’s profile and opened doors to new markets and premium occasions.

Identity

We redrew the wordmark to be bold and iconic, honouring the ‘dancing a’ that’s been part of the brand since the 1970s. The core of the label works like the sun rising above the sea. It brings the Caribbean to life in your hand.

One region, 30+ markets

With so many markets to serve, we needed a can design that worked everywhere. We built all distributor details into the blue bottom band, so the cans stay clean and stand out on the shelf.

A can of Caribbean Original Carib beer with yellow and blue labeling, featuring droplets of condensation on the surface.
Six bottles of Caribbean Original Carib Lager beer in a six-pack holder, with one bottle in front, all sealed with caps, and a yellow and blue packaging box behind them.
Four cans of Carib Beer, in blue, yellow, white, and red packaging, with water droplets on the surface, placed against a background split diagonally with yellow on the left and white on the right.
A cityscape featuring tall buildings, a waterfront, a billboard, and a large yellow advertisement for Carib beer with a blue sky in the background.
A bottle of Caribbean Blue beer with droplets of condensation, set against a blue background with neon lighting and a circular glow.
A bottle of Carib lager beer with a blue label, set against a background with yellow and blue colours and water droplets.
Multiple bottles of Carib Beer with condensation and water droplets, backlit with sunlight.
Three cans of Carib beer with colorful, artistic illustrations of Caribbean Carnival culture and musical themes on a yellow background.

Other Beer Cases

A blue bottle of Carib Blue beer with condensation droplets, illuminated by blue neon lights in a dark setting.

Carib Blue