CARIBBEAN
FMCG

Caribé Cider RTD

In the Caribbean, cider means something different than in the UK. For local consumers, it’s simply a fruity, flavourful drink without the bitterness of beer. With its fine bubbles from champagne yeast, Caribé sets the tone for celebrations.

After the core range launched, we developed a sparkling wine cocktail range with a higher alcohol content to capture the excitement of nights out.

Identity

We created a look and feel inspired by the world of champagne. The label features watermark effects, a modernised neck seal, an elegant wordmark, and product names taken from sparkling wines.

Logo of a Caribé cider with the words "Hard Cider" underneath, on a dark geometric background.
Three bottles of Caribé hard cider with flavors Brut, Pearsecco, and Rosé, along with a pink six-pack carrier and fresh strawberries and pears on a wooden surface outdoors.
Three bottles of Caribé hard cider with different flavours: Brut, Pearsecco, and Rosé, featuring gold, pink, and green labels with water droplets.
Three bottles of Caribé hard cider cocktails with colorful labels, each with a different flavor: Martini, Bellini, and Royale, placed on a bar counter with a glass of ice and drink beside them in an outdoor setting.
Three cans of Caribé hard cider in black, pink, and green colors, with water droplets on the surface, and labeled 'Cider' with flavor descriptions: 'Crisp Apple,' 'Strawberry Flavour,' and 'Rich Pear'.
Boxes of Caribé hard cider in assorted flavors, including pear and rosé, with geometric design and a black background.

Other RTD Cases

Close-up of colorful, artistic soda bottles with water droplets on the surface. The labels feature vibrant patterns, butterflies, and abstract designs, with the text 'STEAUIA' and 'ULTIMATE' visible.

Steam RTD