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Carib Blue

Premium Strong Lager

While developing our new thinking for the Carib brand, we realised it had no defence if an international beer brand decided to launch a premium lager offer in its market.

To counter this, we suggested that they develop a 6˚ ABV, smooth lager, which they should pack in a unique way. We presented our idea in a stunning blue glass bottle with the product name BLUE. They took the idea to heart. Got their Master Brewer to develop a great liquid to fit and ordered the blue bottle we suggested. The Island now has its premium lager, which can proudly stand up to any international intruder.

Behind the scenes: We worked directly with Carib Brewery’s sister company, Carib Glass, located on the site, to develop and make our stand-out BLUE bottle come to life.