Premium Strong Lager
While developing our new thinking for the Carib brand, we realised it had no defence if an international beer brand decided to launch a premium lager offer in its market.
To counter this, we suggested that they develop a 6˚ ABV, smooth lager, which they should pack in a unique way. We presented our idea in a stunning blue glass bottle with the product name BLUE. They took the idea to heart. Got their Master Brewer to develop a great liquid to fit and ordered the blue bottle we suggested. The Island now has its premium lager, which can proudly stand up to any international intruder.