INTAKE & AUDIT
Consisting of workshops and confidential intake sessions
We help clients thoroughly understand any challenge by clarifying, unraveling and capturing all relevant information, insights, pre-data, insecurities, questions and ambitions in our Audit Report.
Orchestrating how all branded parts interact in their larger family
We structure a brand or portfolio taking into account existing parts as well as future expansions.
We organise it into a strong navigational consumer/ customer/ client proof system.
Fuelling the brand's innovation pipeline and future ambition
We create inspiring, brand-related ideas with input from category leaders and specialists.
The prioritised output is brought to life visually and fuels a brand's innovation pipeline for several years.
Creating the vision and character of the brand, service or product
We create relevant positioning territories for a brand, service or product, which lead to a unique brand story and naming.
In our Priority Workshop, we determine which territory should get the main focus.
Making the brand story tangible and shaping the creative brief
We create Concept Worlds which refine a chosen positioning; making it tangible by bringing it visually to life.
A Concept World shapes the creative brief and is the starting point of any design.