ABOUT US

PJ’s experience lays in creating and translating concepts into brand worlds that work across many touchpoints for branded packaging and corporate identities. He does this focusing on strategy and concept development.

 

His passion is to understand a brand’s full complexity and then create relevant scenarios to find a smart and clear way of repositioning and ‘repackaging’ the brand to its desired market.

 

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CLIENT EXPERIENCE

 

CPG

Heineken Brand, Amstel Beer, Maes Pils (Belgium), Affligem Beers (Global), Sol Cerveza (Global), Kalik Lager (Bahamas), Gulder (Nigeria), Goldberg (Nigeria), Strongbow (Cider / Global), Todhunter-Michell Distillery (Bahamas), Prophecy Whiskey (Bhutan), Coca-Cola Mexico, Diageo - Smirnoff (Global), Canei Frizzante (NL) and more.

 

CORPORATE IDENTITY

HEINEKEN Company, Pueblo Bonito (Hotels and Resorts / MX), Telecomunicaciones de México (Telegraph Office / MX), Tecnológico de Monterrey (University / MX), Volksbank (NL), Sky Radio Group (NL), Nederlandse Spoorwegen (Dutch Railways), Oostwegel Collection (Hotels & Restaurants / NL), Ceveceros de México, Super de Boer (Supermarket / NL)

  

BRANDED SPACE

Albert Heijn (Supermarket / NL)


AWARDS
2018 - Gold NLPackaging award (Canei)
2018 - Gold & Category industry trophies Wine Design Challenge (Canei)

PJ BRAAKSMA

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For more than 35 years, Eugene helped build VBAT - now part of WPP - into one of the most awarded and respected agencies in the Netherlands, is internationally recognised for its strength in creative design and branding.

 

His main drive comes from being a mentor and moderator stimulating great creative work, founded on solid, well-crafted strategic thinking.

 

 

 

CLIENT EXPERIENCE

 

HEINEKEN BRANDS

Heineken Brand, Amstel Beer, Brand Bier, Jillz (Cider Brew / NL), Strongbow (Cider / Global), Orchard Thieves (Cider / Global), Maes Pils (Belgium), Affligem (Belgium), Sol Cerveza (Global), Cristal Cerveza (Chile), Zywiec (Specials / Poland), Kalik (Bahamas), Karlovacko (Larger / Croatia), Gulder (Nigeria), Goldberg (Nigeria) and more.

 

CPG

Smirnoff (Diageo), Prophecy Whiskey (Bhutan), Coeberg (Genever), Bokma (Geneva), Todhunter-Mitchell Distillery (Bahamas), Smiths Food Group (now Pepsico), Mona (now Friesland Campina) Red Band Venco, Van Nelle, Douwe Egberts, Zonnatura, Unilever (Blue Band) and more.

 

CORPORATE IDENTITY

HEINEKEN Company, Cuauhtémoc Moctezuma (Brewery / Mexico), Nederlandse Spoorwegen (Dutch Railways), POSTBANK (Girobank NL), ING Bank, ING Group, SNS Reaal Group, SNS Bank, ESSENT (Energy), LIBERTEL (now Vodafone), Liberty Global (Ziggo and UPC), VARA, Teleac, Telecomunicaciones de México (Telegraph Office / MX), Centraal Beheer, Zilveren Kruis, Pueblo Bonito (Hotels and Resorts / Mexico), Oostwegel Collection (Hotels & Restaurants / NL), Tecnológico de Monterrey (University / MX) and more.

 

BRANDED SPACE

SNS Bank, ING Bank, PEMEX (Mexico), ABC (Shopping Mall), and more.

 

ACCOLADES

1995 - Honorary Member / BNO (Association of Dutch Designers)

2009 - Hall of Fame / ADCN (Art Directors Club Netherlands)

2011 - Honorary Member / PANL (Association of Dutch Photographers)

 

AWARDS

2008 - Cannes Gold Lion (Amstel Pulse)

2012 - Red Dot Award / Sol Cerveza

 

EUGENE BAY

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©2019